Advertisers
Video games are a virtually untapped resource for advertisers seeking to reach their target audiences. As people spend less time in front of the television and more hours in front of their computers playing games, advertisers need to adjust their strategy in an effort to ensure that they continue to reach the users they value the most. Currently, there are over eighty million online gamers spending more than ten hours a week on casual games.
Gamers represent a captive and loyal audience in key demographic areas- areas that are sometimes difficult to reach using traditional advertising methods. In addition, these gamers spend several hours a day online, giving advertisers unprecedented opportunities to target and personalize the consumer experience.
Using NeoEdge products is simple, as NeoEdge’s cutting-edge technology is compatible with Atlas and other leading tools, for centralized campaign management solutions. NeoEdge provides several innovative ad units both in and around games.
Ad Solutions
Here are just some of the ad solutions we currently offer:
Pre-roll: Before the game begins.
Post-roll: After the game is completed.
Interstitial: Ads served between defined or time-based levels in a game.
In-game: In the past, in-game ads have provided limited opportunities for advertisers and game publishers, due to primarily static messages and poor product placement. Thanks to our cutting edge technology and engineering efforts, the options for maximizing revenue using in-game ads have increased dramatically. Want to know more? Contact us.
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